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The idea that started a national movement
It started when a 14-year-old boy was about to go for a hike in the mountains. This is how we went from a small basement in Örnsköldsvik, northern Sweden, to almost all corners of the world.
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The essense behind our very existence
Functional equipment for more - and more comfortable - journeys in the outdoors.
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Responsibility
Our focus on Quality Time stretches beyond our products and nature experiences. It reflects the full responsibility we have.
Save the arctic fox
Learn more about this amazing animal, that is under threat of extermination.