We believe that nature is fantastic and we hope to inspire more people to get out there. The reason is simple, this is where we like to spend our spare time and we are also among a small group of lucky people who also spend much of our working hours there. That is why we are doing our best to integrate environmental care in every aspect of our business. This includes developing durable materials, but also choosing materials that have less of an impact on the environment, such as eco-cotton or bamboo.

In addition, we have just completed a successful climate compensation project on our Kånken backpack. The lessons we learned during this project are now helping us to apply this concept to other products. “The Kånken project was a great success and we learned a lot. But we are just at the beginning of our journey; this is just the start,” says Tobias Rantzen, Business Development Manager at Fjällräven.