At Fjällräven Quality Time stretches beyond our products and what we like our users to experience when they are spending time in nature. “Quality Time is also our motto when ensuring employees working in the factories are working under safe, fair, legal and humane conditions. Quality Time is our motto when we develop more environmentally friendly fabrics but also when we co-operate with partners to improve our environment and support biodiversity” says Martin Axelhed, General Manager at Fjällräven.