Our way of contributing to a healthy living environment
Our three commitments
Fifty years ago, Fjällräven's founder, Åke Nordin, decided to try to make nature more accessible for more people. We have never strayed from this goal and since then have developed three clear objectives for our business.
Develop durable, timeless and functional outdoor equipment
The whole idea behind Fjällräven is to offer functional equipment for more - and more comfortable - trips into the outdoors. A prerequisite for this is that we continue to find innovative, smart solutions, improve material, decrease weight and increase the freedom of movement in our clothing and equipment. Our equipment does not follow fleeting trends. All of our products stand for functionality and durability for years to come. You will found our functional products under the heading "Products".
Awaken and maintain an interest in the outdoors
As early as the 1970s we brought curious beginners out into the wilderness through our Fjällräven weeks at Riksgränsen. Over the years we have introduced tens of thousands of people to different types of adventures. And we intend to continue to help people develop a love of nature. Fjällräven Classic is just one example of the events we arrange in one of the world's most beautiful environments. Under the heading "Outdoor life" you will find more information about our events as well as outdoor inspiration.
Act responsibly toward other humans, animals and nature
For us, Quality Time is not just about products and a love of the outdoors. It is about showing consideration toward other humans, animals and nature. We work constantly to be better at this. For us, Quality Time is an ongoing
process that is intertwined with everything we do - from the production of sustainable equipment, choice of material and climate compensation to sponsorship and donations. Read more about our efforts under the heading "Responsibility".