The story behind Fjällräven began in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains. Åke, who spent more time outdoors than indoors, did not like the backpacks that were available at that time. They always ended up like small, uncomfortable, pear-shaped bags down around his rear. He decided to take matters into his own hands and built a wooden frame.

The frame improved the distribution of weight across the back. It was not only more comfortable to carry, but he could also carry more weight. This innovation gradually helped the outdoors become more accessible to a wider range of people. The need was incredible. This backpack frame, the support principles of which still apply today, was the start of Åke's company, Fjällräven, in 1960. The name Fjällräven means Arctic Fox in Swedish and the name is honoring the small predator which lives in the Swedish mountains in the harshest of climates.

From a small room in the basement in Örnsköldsvik, Fjällräven has now expanded to almost all corners of the world. But the fundamental ideas are the same; offering functional equipment for more - and more comfortable - journeys in the outdoors. Freedom we love as outdoor people. That is what we mean by quality time.

Our challenges are the same now as they were when Åke started the company. To find innovative, smart solutions, improve material, decrease weight and increase freedom of movement in the clothing you wear and the equipment you carry.

This is why you will notice that Fjällräven's equipment does not follow fleeting trends, but stand for durability year in and year out. If we can give you even a moment’s inspiration, we will be proud and happy.