Between 2001 and 2006 Fjällräven Polar was a popular event that brought attention to the arctic region. Now 6 years later Fjällräven Polar is back and the interest is larger than ever. More than 700 000 people from all over the world visited the Fjällräven Polar site and 1 000 people applied with a film or a photo together with a motivation on why they should join.
105 000 people voted on their favourite applicants and after many thought discussions “Fjällrävens choice” were also picked to join.
Fjällräven Polar 2012 takes place between the 11th and 14th of April but the preparations will start much earlier. Here you will be able to follow how everyday people from all over the world head out on the adventure of a lifetime. We will also upload instruction movies on how you too can experience the magic winter landscape and share a lot of valuable tips.
Welcome!