We will invite selected media to the opportunity to cover this amazing amateur expedition in one of Europe’s last stretches of wilderness. You will be able to witness the adventure first hand when you meet up with the participants both out on the Arctic tundra and at the finish line. You will also have a chance to get exclusive time for interviews with Kenth Fjellborg, Johan Skullman and Fjällrävens product developers.
But that is not all. Since we believe that it is difficult for you to fully cover an adventure like this without having experienced the environment yourself you will also get a chance to drive your own dogsled and snowmobile. Furthermore Johan Skullman will give you introduction training on outdoor life in extreme winter conditions. You will spend the nights in the Sevuvuoma Homestead and Väkkärä Wilderness Lodge and if you are of the more adventurous kind, we will arrange for you to spend a night under the stars, hopefully accompanied by the northern lights.
If you like to cover Fjällräven Polar, please contact Jerry Engström, Marketing Manager Fjällräven on jerry.engstrom(at)fjallraven.se
Image bank
Do you want to have access to high-resolution images from Fjällräven Polar 2012? Log on to our image bank. Username Fjallraven Polar, password: fjallravenpolar.
How to log in:
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2) Choose the right season to the left "Spring / Summer 2012"
3) Select the correct language at the top right
4) Select Image Pictures / Fjällräven Polar 2012/Press all photos