The Fjällräven Way
"Our goal is a healthier outdoor life, now and for future generations." Aiko Bode, Fjällräven's Chief Sustainability Officer, explains how we work with sustainability throughout the entire company.
Fjällräven makes functional, timeless and long-lasting outdoor equipment – all in order to have the lowest negative impact on the environment as possible. But our responsibility goes beyond our products. In 2013 we launched The Fjällräven Way, guidance tool for our sustainability work, where we have chosen the compass as a symbol to show us the way. It contains four areas of activity, with the cardinal directions borrowed from the universal tool for way-finding.
In The Fjällräven Way, N stands for Nature & Environment, E for Economy & Business Processes, S for Social Responsibility and W for Wellbeing. You can read about our work here on this website.
• Material choice and production methods We are constantly working to improve processes, select high-quality raw materials and decrease our consumption of water, energy and chemicals.
• Animal Protection We have never accepted any ill treatment of animals in the manufacture of our products, and for this reason we have one of the outdoor industry’s strictest down processes
• Fair Production We aim to improve conditions and make concrete, positive efforts towards social development in the regions where our suppliers are located.
• Wellbeing and health We see it as a given that those who work for us are provided with a healthy and safe working environment.
• Inspiration to outdoor life We want more people to discover outdoor life and learn about nature – this is something we see as fundamental to genuine environmental interest.
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