At Fjällräven we have always done our best to ensure that animals are treated properly. Since the beginning of the 1990s we have contributed to increasing biological diversity through the project, Save the Arctic Fox.
The following is a short summary of our pledges:
- We do not sell real fur, whether as clothes, accessories or other products. Fjällräven has signed the international Retailer Commitment Against Fur and we instead use our synthetic alternative, Arctic Fur.
- We do not approve of mulesing, the surgical procedure carried out on merino sheep in Australia to make them less attractive for blowflies, and therefore have decided to shift our purchases to suppliers that can guarantee mulesing-free merino wool.
- We do not accept the plucking of live geese. We only use high-quality down that comes from contracted farms where the geese are slaughtered for food. We received an honourable mention in 2010 for our control of our down process.
- We support the endangered arctic fox by donating money to supplement the food supply close to inhabited dens and by increasing the general public's knowledge about the plight of the arctic fox. This project is conducted in cooperation with Stockholm University.
You can read more below about our responsibility toward animals:
- Fjällräven down
- Handling down
- Save the Arctic Fox