We were one of the first to start using organic cotton in our t-shirts, but the availability of quality raw materials has varied. Over the past few years, however, the situation has improved and we are continuously increasing the portion of organic cotton in our equipment without lowering our demands on durability.
Cotton is the most popular textile fibre - it is soft, comfortable and cool. Unfortunately, cotton is also one of the world's most sprayed crops, and fertilizer and chemical pesticides are harmful to both humans and nature. As part of our efforts to minimise our impact on the environment, we were one of the first to search for alternatives, and as early as 1994 we released a special organic collection of tights marked with a green arctic fox. All of our t-shirts are made from organic cotton and have been for some time.
Unfortunately, this path has not been the easiest to forge. Access to organic cotton has been limited for a long time - only around one per cent of the world's cotton production is organic. More recently this number has been raised to five percent, but regardless of which number is correct, it still represents a very small portion of total production. The quality of organic cotton fibres has also varied and many times the fibres have been too short to produce a durable fabric for tough outdoor use. Even the delivery capacity of the few existing suppliers of organic cotton has been inconsistent. Since a shirt is exposed to less wear than, say, a pair of trekking trousers, we have been able to use organic cotton in our t-shirts.
Production methods are improving, however, as is quality, and today we have access to larger quantities of organic cotton with the fibre length required for even our most durable equipment. This cotton is of course more expensive than conventionally farmed cotton, but it meets the quality requirements we impose on the raw materials in our rugged garments.
We are therefore launching our first garment in G-1000 ECO, a new version of our well-tested G-1000, which is made from organic cotton and recycled polyester. We would like to emphasize that garments in our G-1000 Original are still an environmentally smart choice thanks to the durability and lifespan of the material. Few items are as environmentally friendly as a product that can span generations! With G-1000 Eco, we have merely added an extra benefit for the environment.
Facts organic cotton
• Organic cotton farming is environmentally friendly - i.e. without pesticides, fertilizers and GMO. Instead, a natural fertilizer is used that creates a healthier environment for useful small insects living in the soil.
• Studies of organic farming have shown that in the long run the farmer can receive a higher and more stable income, although the switch-over itself can be complicated.
• Cotton is part of a group of so-called "thirsty crops" that require a lot water. This unfortunately also applies to organic cotton.