We are convinced that if more people spend time in nature, more people will be advocate its preservation. This is why we are doing our best to spark and maintain an interest in nature in as many people as possible. It is our hope that more people will experience nature in person instead of just watching programs about it on TV or reading about it in books.
The reason we are fighting for this is simple. Nature is where we spend our free time and we want our children and grandchildren to be able to enjoy nature the same way as we have the past 50 years.
To realise this dream, we arrange not only our trek, Fjällräven Classic, but also family activities such as Out in Nature (Ut i Naturen). We also support organisations that plan activities for our children, such as Green Team.
We believe that these activities contribute in their own way to a better society and increase interest in protecting our natural environment.
Read more about our social involvement below:
- Fjällräven Classic
- Green Team
- Out in Nature