River running through Swedish mountainside

Welcome to the Arctic Fox Initiative

A collaboration between Fjällräven and you. There are many bright ideas out there and many exciting projects that have the potential to make a difference for the environment. But they need our commitment and collective effort to be realised. We can do a lot, but together we can do more.

The Project That Started It All

In 1994 we began supporting Fjällräven's namesake (Fjällräven means arctic fox in Swedish) together with a team of scientists at Stockholm University, led by Professor Anders Angerbjörn. Anders's research sheds light and — together with Fjällräven — awareness on the effects of climate change on the Scandinavian arctic fox. Thanks to funding from the EU and Fjällräven, the Swedish arctic fox population is slowly growing.
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The Project That Started It All

In 1994 we began supporting Fjällräven's namesake (Fjällräven means arctic fox in Swedish) together with a team of scientists at Stockholm University, led by Professor Anders Angerbjörn. Anders's research sheds light and — together with Fjällräven — awareness on the effects of climate change on the Scandinavian arctic fox. Thanks to funding from the EU and Fjällräven, the Swedish arctic fox population is slowly growing.
Read more
Kanken Art in front of mountainside

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A Fjällräven way to give back to nature



Arctic Fox Initiative Projects

Leave no trace

The Leave No Trace Center for Outdoor Ethics is a nonprofit organization dedicated to protecting the outdoors by teaching people to enjoy it responsibly.
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Hej främling!

Hej främling! is a Swedish non-governmental organization offering health boosting activities free of charge and open for everyone. The organization was founded in 2013 and has developed an integration method that thousands of refugees and local citizens have taken part of throughout the years. 
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The Beach Clean Network Limited

The Beach Clean Network Limited is a UK based non-profit organisation, set up to encourage beach cleaning. It is responsible for the #2minutebeachclean, #2minutelitterpick and #2minutestreetclean initiatives.
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Valley in between large mountains