Cycling equipment the fjällräven way
We believe in the power of moving through nature. For the body, and the mind. Distracted and connected at the same time. The new Hoja cycling range is designed to enhance this experience. Purpose-built cycling equipment designed for a life of adventures on and around the bike. From daily blasts to week-long trips, we believe great products should be versatile and work in a variety of conditions and situations.
We are in it for the long ride.
‘ Hoja in Swedish means riding a bike just for the fun of it.’
A word from Erik Blomberg
Head of Innovation at Fjällräven
About the biggest challenge with developing this new range.
I would say the biggest challenge was probably the Hoja Seatbag Harness. This is a completely new product, which in some ways gives you as a designer a lot of freedom. However, that also comes with the challenge of not having as much to base your ideas on, so in this instance we had to turn to our experience with trekking packs. For 60 or more years we’ve been working on ways to keep a load stable when you’re moving and thinking how you can design straps that lock down tight and securely but that can easily be loosened when you want to adjust something or access your gear.
As you can see in these photos, we went through many prototypes that we produced and tested here in Stockholm before we were satisfied with the final product