Bringing the spirit of Swedish Midsummer to America, we want to share the joy of staying outside longer, going further, and doing so on nature’s terms. As part of our commitment to sustainability, we design durable and repairable products without the intentional use of harmful chemicals known as PFAS.

Our adventure-ready gear is meant to embrace wear and tear, outlive its owners, and be passed down across generations of explorers. Last year, we even launched a secondhand marketplace to buy and sell used Fjällräven gear.