It all started with a young nature lover named Åke
Meet Åke
In 1968, Fjällräven founder Åke Nordin released the Greenland Jacket. It was made from his new G-1000 material and was waxed to offer water- and wind-resistance, with his specially created Greenland Wax. This jacket, along with G-1000 and Greenland Wax, went on to become timeless icons – a few of the original jackets are still around!
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From time to time, we hear from some early Greenland Jacket owners.
Wilhelmina Schedin and Martin Shelley are two of them. Wilhelmina bought her Greenland Jacket in 1976, when she was in her twenties, together with a Fjällräven backpack. While her jacket was well loved and used for many years, in 2011 Wilhelmina bought herself a new Greenland Jacket.
“I had so many outdoor adventures in my old Greenland jacket. Over the years, it got worn out, but I’ve mended it several times. I saved the jacket, because of all the wonderful memories. This jacket is a treasure for me,” said Wilhelmina.
Martin purchased not one, but two Greenland Jackets in 1980 after a recommendation from a friend of his fathers. “I originally purchased the jackets for a backpacking trip to the Brecon Beacons National Park in Wales, but they’ve given me many years of service since then. I finally bought two more Greenland Jackets, which I use on a regular basis. I’d be lost without them. They’re the best outdoor kit I’ve ever purchased."
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