#yesfjallraven Terms and Conditions

Repurposing of your Digital Content

Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden, would like your permission to repurpose, share and/or promote your content ( ̈Digital Content”) in concurrence with the promotion of our brand and products.


When you agree to the following, by tagging your content with #yesfjallraven, you grant Fjällräven International AB a royalty-free, non-exclusive right to modify and use your Digital Content for all marketing and promotion purposes, including but not limited to Instagram, Facebook, Twitter, YouTube and on www.fjallraven.com as well as our email marketing newsletters and emails. If Fjällräven International AB would like to use your Digital Content elsewhere, it will ask you for permission again in a separate form of communication.

‘Non-exclusive’ means you will still be free to use the material you tag with #fjallravenyes in any way you wish.

Fjällräven International AB reserves the right to use your content as considered appropriate, including but not limited to, editing, modifying, (e.g., cutting, cropping, using graphic overlays) as well as deletion after being repurposed.

You confirm that you own, are the author of, and/or control the rights to the Digital Content shared and that the content does not violate any legal rights of a third party or any law. If you are not the author, you confirm that the person who produced or owns it, agrees to give Fjällräven International AB permission to use the Digital Content. If you are under 18 years old, you guarantee that you have your parents’ consent. If there are other people featured in the Digital Content, you confirm that you have permission from those captured to grant us the right to use the Digital Content.

Fjällräven International AB is under no obligation to offer any payment to the author of the Digital Content, nor is it responsible for the use of the Digital Content by others outside of Fjällräven International AB once repurposed.

By agreeing to these Terms & Conditions, you grant Fjällräven International AB the right to use your Digital Content until further notice, even if you later remove the #fjallravenyes hashtag. If you wish Fjällräven International AB to remove your Digital Content, or if you have any other queries, please contact us here.

The laws of Sweden apply to this agreement and the courts of Stockholm shall have jurisdiction if, in the case of a dispute, an amicable settlement cannot be reached.