It all started with a backpack

Since 1960, nature's been in our DNA

Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.

Børnetøj til drenger og piger

Naturen skal opleves med hele familien. Køb Fjällräven-børnejakker, rygsække og bukser her.