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It all started with a backpack
Since 1960, nature's been in our DNAFjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
The new 1974 Expedition Series is here
Sweaters & Fleece
Find your new backpack
Fall trekking starts here
Wool knows best - At home in the outdoors