It might not sound as catchy, but when you look at the example above, a Greenland Jacket purchased over 30 years ago and still going strong, it just makes more sense. It also makes more sense from a sustainable perspective; the longer you can use your gear, the less you need to replace it.
Here at Fjällräven we only know how to create clothes and equipment that last and last, so if you’re looking to make your own long term investment, this is the right place. And maybe today is the right day. Welcome.