Black friday?

Let’s call it Long-Term-Investment Friday instead
If you feel the same, you’re in the right place. At Fjällräven, we only know how to make timeless and durable products that last. Made by saying no to harmful chemicals, resource-intense materials, animal mistreatment and short-term trends, what you buy today, you’ll use for decades.

Explore our long-lasting bestsellers


Each of the backpacks and bags in this family are based on the simple square original from 1978 – and are yours for life.


Don’t think twice about what to put your stuff in. Get a functional and comfortable daypack designed for everyday reliability.

Long-term investments

What sustainability means to us

Learn more