Conscious Hunting

Hunting equipment made on nature’s terms

Leather fjallraven patch
Adaptable, durable, functional
Conscious hunting, as all hunting should be, is a genuine game conserving activity that requires unconditional respect for nature, the animals and the ecosystem they create together. This year's hunting collection has been developed with versatility and individual adaptation in mind. Therefore, it builds on the multilayer principle.

Inner layer

Wool closest to your body

Wool gives optimal comfort, wicks moisture away and regulates warmth even when wet.

Middle layer

Adaptable and regulating

Fleece and wool bind a lot of air and continue to wick away moisture. Use fleece and woollen sweaters, preferably with zippers and buttons so you can regulate them yourself.

Outer Layer

G-1000, hydratic and Eco-Shell

Our own durable outdoor fabric G-1000 makes the perfect outer layer. Hydratic and Eco-Shell as well – for when it is extra wet and windy.

Insulation Layer

Down and synthetics

When it is extra cold, you need extra insulation. Down is the warmest but in wet and damp weather, synthetic padding is preferable.

Our Hunting Styles
Our Hunting Styles
Two hunters with orange caps standing with a dog

Active Hunting Hybrid Performance Freedom of Movement

Man laying prone looking through rifle scope

Functional Hunting Classic in Style Durable Construction

Two hunters standing looking into distance

Versatile Hunting Classic in style Traditional Cut and Forest Life

Practice your shooting skills and have a chance to win a full Fjällräven Hunting Set

Conscious Hunting involves constantly practicing your skills – there are always new things to learn and old skills you can improve on. To inspire more hunters to practice and test their shooting skills we have made a Conscious Hunting practice target for you to use.

How to join:

1. Download and print the Conscious Hunting Target Practice (link)

2. Go to your shooting range and use the Conscious Hunting Target

3. Show us that you are ready for the autumn hunt by sending us an image or video (tag @fjallravenhunting and motivate what conscious hunting is for you?
Don’t worry about it being perfect, use the practice target according to what kind of hunting you do and your own skills.

The challenge starts on Thursday, August 6th and ends on Sunday the first of September.

One person will be picked to win a jacket and trousers set in our new green camo.
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