1. Forever Fjällräven Club

The Forever Fjällräven Club

Welcome to our free membership club and your invitation to the Members Only Outlet, points on every purchase, annual reward for long-term use of gear and more. As you move through the three membership levels, more benefits await. And there are plenty of features still to come. After all, we’re building a club you’ll want to be part of for years to come — maybe even forever.

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Earn Points for Purchases

Every €1 spent = 10 points

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Earn Points for Engagement

1 engagement activity = 500 points

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Unlock New Levels

Bronze Fox = 0–8000 points
Silver Fox = 8001–20000 points
Gold Fox = 20001+ points

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Trade Points for Vouchers

To reach €10 voucher:

Bronze Fox = 3333 points
Silver Fox = 2500 points
Gold Fox = 2000 points

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Access to Member Only Outlet

Timeless Fjällräven products at member-only prices

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Access to Member Benefits

Get exclusive benefits based on your membership level

Member benefits and levels

Member benefits and levels

Members Only Outlet, annual rewards for long-term use, points for gaining knowledge, and more.

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Questions & Answers

Questions & Answers

All the details about the Forever Fjällräven Club and how it works

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My Pages

My Pages

Your personal offers, benefits and purchase history.

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Hello friends!

CEO Martin Axelhed on his vision for Fjällräven, the Forever Fjällräven Club and how durable gear, long-term use and sustainability are connected.

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Members Only Outlet

Members Only Outlet

Timeless products at member prices.

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Special perks on Fjällräven public events

Special perks on Fjällräven public events

This benefit is coming soon! Enjoy special perks at our popular events, both big and small.

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Be the first to know

Be the first to know

Pre-access to selected collections and products.

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Gain valuable knowledge, earn points

Gain valuable knowledge, earn points

We believe outdoor knowledge should be rewarded. Here's how it works.

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Reward for using your gear longer

Reward for using your gear longer

Every year that you use your gear, you get rewarded. Here’s why.

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Terms & Conditions

Terms & Conditions

All the fine print.

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Membership programs since the 1970s

Our Founder, Åke Nordin, loved complaints.

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