Fjällräven stories

Share your story with us

Every Fjällräven product is on a mission. Not only is it developed, designed and produced to stand up against years and years of wear and tear, but it also has the high hopes of being favoured enough to never be replaced. To become your long time favourite, full of outdoor memories and future plans. And a time-resilient demonstration of your achievement in taking care of what you own, consuming less and contributing to a more sustainable society.

#FjallravenStories

On this page we are featuring stories sent to us by our community from near and far about products that have managed to become favourites.

If you own a Fjällräven product that has stories to tell, don’t hesitate to tell us about it for a chance to get featured here. Send an email to stories@fjallraven.com

Products that last have stories to tell

The Grandma Jacket

Timeless design passed on to the next generation

Christiane Dolva is Head of Sustainability at Fjällräven and inherited her grandmother’s Räven Jacket from 1982. As you can guess, that jacket has become a constant showpiece in Christiane’s talks about sustainability and the importance of timeless design.

Dad’s Anorak

A distinctly Swedish take on quality and emotion

This is the story of Lars-Erik and his treasured Fjällräven Anorak from 1982. Still being used on all his skiing trips. “It’s a smart-looking colour and it never goes out of fashion. I’ve worn the Anorak consistently since 1982 and there was nothing I would change.”

The coveralls

Made for memories, and generations

The true value of a brand is sometimes best expressed by its fans. That’s certainly the case for long-time Fjällräven customer Yvonne. She contacted us with a heart-warming story about connecting people across generations and continents with Fjällräven products.

Our own stories

Many of our products today have groundbreaking and interesting beginnings. Innovations and ideas that still hold strong because of their uncompromising foundation in functionality.