Award-winning
keb trousers

Now Updated

 


At Fjällräven, development never stops. Good can always get better. So instead of leaning back and basking in the award-winning success of our Keb Trekking Trousers, we continued to look for ways to improve them. One way was to ask those of you that use Keb Trousers to send us feedback. This might sound as if we have a surprisingly modern development strategy but we don’t. In fact, it’s the same development strategy that Åke Nordin, the founder of Fjällräven used when he created his first backpacks. The ads talked about function and durability, of course; but he also asked people to send him feedback. This was in 1960. Since then, it has become the way we work.

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