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Social responsibility

Contributing towards a better world

Fjällräven has a responsibility for, and also an interest in, strengthening development in the countries and communities we are active in. Our initiatives take many forms, from us trying to contribute to improving the living conditions of those who produce our products, to organising different types of projects to strengthen interest in outdoor life and the natural environment. We are also involved in philanthropic initiatives where we support needy children and families in Eastern Europe by supplying them with warm winter clothing.

Fair production and cooperation for improved living conditions

We believe that the people who make our products have the right to a good quality of life. Our ambition is that they will also be proud of and satisfied with their work. To contribute towards better working conditions, we take part in ongoing discussions with both internal and external parties, and we work closely with our suppliers to develop long-term, sustainable production relationships.

Spark and maintain an interest in the outdoors

We are convinced that if more people spend time in nature, more people will advocate its protection and conservation. This is why we have worked for many years to help more people discover how fantastic outdoor life can be.

It is our hope that more people will form a strong and positive relationship with outdoor life by experiencing it in person, instead of just watching programmes about it on TV or reading about it in books. This is why we organise events such as Fjällräven Classic and Fjällräven Polar. We believe that these activities contribute to a better society in several ways – in addition to increasing people's respect for nature, they also improve health and quality of life.

Products found: 3 Show: All
  1. Inspiration to outdoor life

    Inspiration to outdoor life

    Encouraging more people to get out and experience outdoor life has always been close to our hearts here at Fjällräven. Read more »
  2. Philanthropic Initiatives

    Philanthropic Initiatives

    Back in the 1970s, Fjällräven’s founder, Åke Nordin, started working with the relief organisation Star of Hope. Read more »
  3. Fair production

    Fair production

    To contribute towards better working conditions for those who make our products, we are dedicated to developing fair and mutually beneficial business relations. Read more »