The very first Fjällräven garment, the Greenland Jacket, was loved by a whole generation of people who longed to leave the cities to discover nature.
Last year we returned to Greenland to update the collection that grew from this jacket - to inspire more people to enjoy nature, on nature’s terms – just like the first Greenland Jacket once did. This Spring/Summer we've added even more items and new colours.
Our Heritage
It all started with a backpack
Since 1960, nature's been in our DNA
Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
