Black friday?

LET’S CALL IT
‘LONG TERM INVESTMENT
FRIDAY’ INSTEAD.
It might not sound as catchy, but when you look at the example above, an Expedition Down Jacket purchased over 30 years ago and still going strong, it just makes more sense. It also makes more sense from a sustainable perspective; the longer you can use your gear, the less you need to replace it.

Here at Fjällräven we only know how to create clothes and equipment that last and last, so if you’re looking to make your own long term investment, this is the right place. And maybe today is the right day. Welcome.

Products that last have stories to tell

Jackets

Bitte bought her Expedition Down Jacket over 30 years ago and it still keeps her warm today, during long hours of reindeer herding in Suorva, Lapland, northern Sweden.


Trousers

"They are incredibly durable, which is a must when you have 24 dogs as colleagues." Meet Jenny, who has depended on her Polar Bib Trousers for five years and counting.



Kånken

Used for 4 generations so far. Lollo's orange Kånken has been in the family for over 30 years. "If you're visiting the cabin, you always take it with you on your adventures."



MAKE YOUR OWN LONG TERM INVESTMENT