Every Fjällräven product is on a mission. Not only is it developed, designed and produced to stand up against years and years of wear and tear, but it also has the high hopes of being favoured enough to never be replaced. To become your long time favourite, full of outdoor memories and future plans. And a time-resilient demonstration of your achievement in taking care of what you own, consuming less and contributing to a more sustainable society.
Many of our products today have groundbreaking and interesting beginnings. Innovations and ideas that still hold strong because of their uncompromising foundation in functionality.