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It all started with a backpack

Since 1960, nature's been in our DNA

Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.

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Cycling & bikepacking

Fjällräven’s range of adventure-ready cycling gear, Hoja, will help you enjoy long days out on and around the bike.

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New

Hoja Rain Poncho

Waterproof rain poncho designed to keep you comfortable and dry in wet weather. Optimised ...

£325.00

New

Hoja Rain Fox Poncho

Waterproof rain poncho designed to keep you comfortable and dry in wet weather. Optimised ...

£325.00

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Exploring winding trails and remote landscapes on two wheels is all about freedom, adventure, and connection to nature. Designed for gravel biking and bikepacking, Fjällräven’s Hoja collection blends durability, comfort, and versatility to keep you riding further. Whether you're navigating rugged backroads or setting up camp after a long day in the saddle, every piece is built to perform. This collection of men’s cycling gear features lightweight, breathable fabrics that keep you cool on challenging climbs, while weather-resistant materials keep your gear safe inside frame bags, seat bags and handlebar bags alike. Men’s cycling gear, the Fjällräven way.

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