Terms and Conditions  #yesfjallraven

We are thrilled every time we see our products out in nature on social media. Sometimes we may request to share these pictures or videos on our channels. If you grant us permission, your pictures or videos may then be published on our website and/or on one or more of our other channels, such as social media (Instagram, Facebook and similar), our digital newsletters and delivery notifications etc.

By responding to our request with the hashtag #yesfjallraven under your picture or video (hereinafter “Picture”), you agree to the following:

Rights of Use:

You grant Fjällräven International AB, Box 209, 891 25 Örnsköldsvik, Sweden (“Fjällräven”) and the companies associated with Fjällräven, an irrevocable, transferable, worldwide, temporally and locally unrestricted, royalty-free right to use the Picture for PR/marketing and/or advertising purposes in the course of trade and covering all methods of use, including the rights of use, distribution, reproduction, translation and modification of the Picture and any accompanying text for commercial purposes. This includes, but is not limited to, the use of the Picture without any content restrictions on our website, in our newsletters, on social media (Instagram, Facebook and similar).


You hereby release Fjällräven from all obligations to pay you for the use of the Picture. If you are under 18 years old, you confirm that you have your parents’ or guardians’ consent.

You also warrant and undertake that you are the legal and beneficial owner of all intellectual property rights in the Picture and that it is your own original work and does not infringe any third party rights. You hereby waive and agree not to assert any moral rights in or in connection with the photo.

You confirm that the Picture was taken with the subject’s consent (or for subjects under the age of 18 with their parents´ or guardian’s consent) and you have permission from any person appearing in the Picture (or this person´s parents or guardian) to grant Fjällärven the use of the Picture. Fjällräven reserves the right to require the written consent of any person appearing in the Picture (or that person’s parent or guardian). You confirm that the use of the Picture by Fjällärven will not violate any third-party rights or or the terms of this agreement. You agree that you will indemnify Fjällräven from any third-party claims that may arise in connection with such a violation.

Exclusion of liability for use outside of Fjällräven´s sphere:

You also agree that the Picture may be shared amongst other users/visitors of Fjällräven´s websites and social networks. The rights granted in this agreement do not provide Fjällräven with the right to sell, rent, lease or give away the Picture to any third party. Nonetheless, you acknowledge that Fjällräven has no control over third parties copying and reproducing pictures or videos from its channels. Fjällräven shall therefore not be responsible for any further use of the Picture on pages outside of Fjällräven´s channels, after they have been published on these channels.

Removal request:

If you wish to have your Picture removed from Fjällräven's channels, please contact us by reaching out to customer service using this link: https://support.fjallraven.com/hc/en-us/requests/new and we will make sure that your Picture is removed. If you have any questions, please contact us by using the link above as well.

This agreement shall be governed by the substantive law of Colorado, USA.