My first day in the office, I walked in wearing a well-worn and sun-kissed wide-brimmed hat (you’ll almost never catch me without it), some canvas pants I’d probably worn on a hike that weekend, and if I remember correctly, a flannel or something that would’ve done well on a camping trip around a campfire. Oh, and some old boots, of course. I think the entire office was like, “um, Arizona is that way…”
Now that I think of it, I probably didn’t even look like someone who spent time in nature or had gone rock climbing or skied a day in their life. In hindsight, I totally understand where those confused looks were coming from! But because of the way I was raised, all we did was spend time in nature. And despite my neutral color palette, that’s the way I’d learned to live in adulthood, too. Explore, adventure, repeat.
I did have an issue, though. I had all this awesome clothing…rugged, ready-to-explore, almost-vintage gear that I’d used and loved for ages. But I knew instinctually that I was going to need to outfit myself better, and more according to the job’s tasks and shoots. I’d be in negative wind chill, knee-deep in snow, photographing backcountry skiing; crazy hot temperatures while scaling rock walls, leaning in on that perfect shot. I started looking for gear that I felt fit me--my western-centric, vintage-inspired personality--and could also keep me comfortable and safe. But kept falling short.
I came across Fjällräven for the first time on Instagram, actually. While at work one day, I was clicking around, looking for inspiration for an upcoming shoot. That’s when I stumbled across an ad for what looked like an old Swedish heritage company. I think the photo I saw was a re-vamped campaign from the 60s or 70s. Front and center in the shot was the coolest military-style jacket I’d ever seen. And a hiker was wearing it. I thought to myself, whoa. That’s it. And started doing some research.
I found out a lot about Fjällräven that day, scouring the site and reading all about how they craft gear to last a lifetime, not a season; how every piece is inspired by nature, which is why it works so perfectly out in it. That’s exactly what I saw in that decades-old ad: timeless, muted, natural colorways that mirrored the earth. A jacket that looked rad, protected its person, and could do it over and over again. That jacket, I remember thinking to myself, was so clearly equally at home on the mountain as it would be taking a break in town. And that’s exactly what I wanted.
My first Fjällräven piece was the Raven Jacket. A jacket very similar to the one I first saw in that ad. I wore it every single day. To work, trekking around on location, hiking with the family, you name it. It became my go-to. And from there I just started trusting Fjällräven to do it right, no matter what the occasion might be.
The first time I really put their gear to the test was on a backcountry ski shoot in New Zealand. I knew that Fjällräven gear would keep me warm in nature while letting me move like I needed to. I haven’t stopped outfitting myself in (literally) head to toe Fjällräven since getting back from that trip.
It’s always been important to me that what I wear feels honest to my personality. To my adventures. It’s really never been easier for me to fit that bill than it is when I wear Fjällräven.