Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
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Övik is the nickname of Fjällräven’s hometown Örnsköldsvik. This northern coastal town is part of the world heritage area Höga Kusten, The High Coast, and its scenic surroundings inspire an active outdoor life.