Fully traceable down has been the reality at Fjällräven since 2014. With our Down Promise you can rest assured that when you purchase a down product from us, it lives up to our strict animal welfare criteria which amongst other things means no live plucking; that we know exactly where the down comes from and that it is of the highest quality.
Through our Down Promise we’ve established a production chain with strict and repeated controls of all suppliers and sub-contractors. Today we have one of the outdoor industry’s most transparent down product chains and our Down Promise is currently regarded as the best in the industry by Four Paws. The birds’ wellbeing is our top priority, followed closely by the high quality of the down.
You can read more about how our Down Promise came about on our blog, The Foxtrail.
Want to know more? Download the Fjällräven Animal Wellfare Policy.