Earth Day


Earth Day is about coming together and focusing on ideas, initiatives, projects and the way forward from an environmental perspective. It is about education, optimism, hope and action. The global initiative that started as far back as 1970 has since brought about many projects and activities that help put the environment first. Go to to find out more.

For those of us (that probably includes you too) who have a passion for nature and the outdoors, this is a great opportunity to share that passion with others. Enthusiasm has a way of spreading! If you’re sharing through Instagram, remember to tag us @fjallravenofficial and hashtag #natureiswaiting for a chance to be featured on our account and Earth Day video.


Share your favorite nature moments with us


For the 50th anniversary of Earth Day we have come up with 5 things you can do at home to make a difference.
Read more

Arctic Fox Initiative

Each one of us can do a lot, but together we can do more.

There are also many great projects out there that need our support and it's really only a matter of choosing which one/ones to get involved with. If that sounds daunting, and you're not sure where to begin, we have a few suggestions.

As you know, we're constantly pushing the envelope when it comes to producing long-lasting, functional clothes and equipment sustainably, but we have also created the Arctic Fox Initiative which supports projects that we believe are doing a really good job of giving back to nature. You can have a look at those projects here - hopefully you'll agree with us.



Projects supported by
the Arctic Fox Initiative


The Beach Clean Network Limited is a UK based non-profit organisation, set up to encourage beach cleaning. It is responsible for the #2minutebeachclean, #2minutelitterpick and #2minutestreetclean initiatives:


Leave No Trace

The Leave No Trace Center for Outdoor Ethics is a nonprofit organization dedicated to protecting the outdoors by teaching people to enjoy it responsibly.