More than 3 years ago, Fjällräven and Brattlandgården started a research project in order to bring wool production back to Sweden and in order to educate ourselves about sustainable wool production. And last year we launched the Brattland Sweater No.1 - a knitted sweater made from 100% traceable Swedish wool from the Brattlandsgården farm in Jämtland, Sweden. A traceability project to ensure ethical and sustainable production - on nature's terms.
We’ve been pretty quiet on the Swedish wool front during the summer. This isn’t because nothing’s happening. The opposite in fact; lambs are being born, sheep are being sheared, products are being planned, knitted and packaged. But we didn’t have anything to show you – until now.