It all started with a backpack

Since 1960, nature's been in our DNA

Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.

ovik Collection of Outdoor Clothes

Discover the ovik collection - Fjallraven's traditional outdoor collection from where it all began.

ovik Collection of Outdoor Clothes

Lush Logo T-shirt M