Why the Arctic Fox?

“For us, the arctic fox has become the symbol for doing our bit to protect nature. We realised that we can do a lot, but together we can do more.”

Christiane Dolva, Head of Sustainability

Fjällräven means “arctic fox” in Swedish, so it is no surprise that the endangered species inspires us. In Scandinavia, arctic foxes have been on the brink of extinction for a century, and face increasing challenges today due to climate change.

As such, the arctic fox has become more than a conservation effort for Fjällräven. It is a symbol of our expanding efforts to protect nature, and to support initiatives that have the same goal. The first project that inspired the Arctic Fox Initiative is the Save the Arctic Fox Project with Stockholm University, and we continue to support it today. Learn more about the latest status.

Kånken Art is a limited-edition collection of backpacks and accessories designed in collaboration with a different Swedish artist each year. One percent of Kånken Art sales go directly to the Arctic Fox Initiative fund; €350 000 in the years 2019 and 2020 combined.

Kånken Art is a special expression of creativity and each item highlights the artist’s unique connection to nature and the environment. Past collaborations include artistsm Moa Hoff in 2020, as well as Cecilia Heikkilä and Erik Olovsson in 2019.

Stay tuned for the 2021 edition of Kånken Art. Launching on June 8^th, 2021 – World Ocean Day – it is art with a mission to keep plastics out of the oceans. Piece by piece.