A project by Fjällräven Friend, Jens Assur.

We're proud to partner with Fjällräven Friend Jens Assur in his latest project, Privat Natur (Swedish for ‘Private Nature’), a book and forthcoming exhibition that explores the relationship between humans and nature. Jens is one of Sweden's most prominent photographers and filmmakers. 
In Privat Natur, he and his family are at the centre of a seven-year journey that explores what happens to us when we’re in nature and what traces we leave behind.
 Not only does it inspire, educate and celebrate everything that outdoor life has to offer, but through a series of essays by prominent researchers and writers, also opens up important discussions on topics such as privatisation, right of public access, and how we can best protect nature for generations to come.