It all started with a backpack
Since 1960, nature's been in our DNAFjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
New Arrivals! See all new in from men's clothes and accessories here.
Unsure of how to light a campfire? Well, this educational bandana will guide you and can a...