Nature Is Waiting

During these times of uncertainty, we are sharing ways for you and our community to stay connected to nature anytime and anywhere to prepare, comfort and inspire. ​Nature is waiting for each of us, here's how:

Wheat field with light showing through

Inspire and Comfort

Stories and tools to inspire and comfort by connecting you to nature while being inside.

Cover of Spotify Album

Spotify Playlist

At Fjällräven, we love nature. To us, nature isn't just neccessary, it's everything. This playlist is designed to inspire you and remind you that Nature Is Waiting, whether you're inside or outside. #natureiswaiting
The Story of Our Logo

The Fjällräven logo, as you know it today, wasn’t in place in 1960 when founder, Åke Nordin, started selling his first backpacks. At that point the ‘logo’ was more of an illustration: a drawing of a fox running down a hill. During one of Åke’s regular visits to Friluftsmagasinet ...

All The Feels by Ally Coucke

The entrance gate to the trail is surrounded by tropical vegetation, a giant A-frame sign wishing you a great climb, and if I am being honest, I had not felt that scared in a long time. Somehow everything I needed to get to the top of Kilimanjaro was on my back or in my body. All the gear seemed...

Silhouetted hiker at sunset
Exploring the Summits and Peaks of Your Mind by Ian Finch

Like many, I seek wild places for nature induced connection and creativity, to test myself and to release the pressure on the modern mind. Nature has always been a place to get away from the rhythm and rush of contemporary life and the never-ending...

Man walking across bridge in nature
Fjällräven Guide Erik McRitchie shares his story of Larch Madness

Every autumn, high in the Canadian Rockies, people go a little bit crazy chasing beautiful autumn colors. Although most of the trees at higher elevations don't ever change color or drop their leaves, the larches are one exception! Larch trees...

A conversation with photographer Louise Whitehouse

Fleeting Moments: A Conversation with photographer, Louise Whitehouse

Our connection and love for being in nature relies heavily on the use of photography. For that reason, choosing images that capture natural experiences is the essence to our welcoming and inviting Fjällräven culture.
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Kånken as Art

Kånken as Art

From personalizing with pins, paints, patches and embroidery to sharing sketches on social media, we’ve been positively overwhelmed by the community this backpack has created. 
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Links to the Outdoors

Are you missing Nature's sights and sounds? Check out these links to reconnect with the outdoors.
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More Stories

Meet Åke - It all started with a young nature lover named Åke

The Importance of Leaving No Trace - Leave No Trace education and training
is more important today than ever

Mountaintop showing water in background

Prepare and Plan

Guides to prepare and plan your next trail and adventure in nature.

Christiane Dolva Törnberg

Defining Sustainability

For us, nature is everything. We also recognize that nature is not a competition and that we must do everything possible to keep nature in business forever. At Fjällräven sustainability isn’t treated as a separate project, it is at the core of everything we do. Our striving goal is to be as innovative as possible with design, quality and function, while being at the forefront...
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Historic photo of man pouring coffee

The Nature of Fika

We at Fjällräven embrace our Swedish culture of fika, the tradition of an invitation to take part in a ritual cup of coffee paired with a sweet treat is an integral part of our everyday ethos. To us a coffee break is more than a quick cup of “joe”, to go. Instead, it’s a time for us to enjoy the taste, the smell and the time spent with our hands around a warm robust cup of coffee. We love this all!
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woman holding water bottle standing in front of lake


Fjällräven Guides are more than just nature enthusiasts. They are story tellers and teachers across many activities and subjects. We asked Toronto Guide Diana Lee a few questions about her experiences with spending extended periods of time out in nature to help you plan and prepare for your next outdoor adventure. Here is what she shared with us.
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Historic photo of group hiking in greenland jackets

Legendary Greenland Jacket

Timeless, durable and functional. The Greenland Jacket set the standard for how we develop our jackets today. And how we will develop our jackets tomorrow.
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Book laying open on table

Our Favorite Reads

A good book can act as an escape from the norm. We've curated this list of some favorite books to read while we can’t get outside. These books will inspire and remind you that Nature is Waiting. Grab a cup of coffee and get ready to get lost in the Fjallraven library. 
Nature is Waiting
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Hands taking a photo of woods on smartphone

Our Favorite Nature Apps

We asked some of our Team Members and Fjällräven Guides about their favorite apps used in the outdoors. This is what they had to say...
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We're in this together. Supporting local businesses helps out more than you know during these times. We wanted to recognize and share some of our partners who are still open and serving their communities through delivery or curbside pickup. With well over 100 years of experience between them, take a minute to check out their websites or give them a shout on Instagram. Support when you can, how you can.
Sports basement logo
Sports Basement

Ten percent of Sports Basement’s earnings are redistributed into the community through their Basementeers program, where they partner with thousands of local schools and non-profits. Through this program the community has given over 10 million dollars.

River Sports Outfitters logo
River Sports Outfitters

River Sports Outfitters Is Your Source For Outdoor Gear, Boats, Bikes, Clothing & Footwear In Knoxville, TN. Since 1983. Stop in. Gear up. Go play.

monod sports logo
Monod Sports

Monod Sports has been an authorized retailer of quality mountain lifestyle products for over 65 years since 1949! Born in the mountains, every day at least one of their employees literally steps out the back door to test and use the products they sell. Check out their website and Instagram for a great selection of Fjallraven products!

evo logo

EVO is a gathering place for the community with a cause. Check out their #givingtuesdaynow initiative to see how you can help support outdoor youth programs!

Your next hike awaits