The Nature of Fika
We at Fjällräven embrace our Swedish culture of fika, the tradition of an invitation to take part in a ritual cup of coffee paired with a sweet treat is an integral part of our everyday ethos. To us a coffee break is more than a quick cup of “joe”, to go. Instead, it’s a time for us to enjoy the taste, the smell and the time spent with our hands around a warm robust cup of coffee. We love this all!