
Saying no since 1960
We say no a lot. To trends and shortcuts. To business experts and marketing know-it-alls. They told us our outdoor company wouldn’t make it if we didn’t adapt more, but here we are. Still making functional, durable, timeless outdoor equipment that you’ll want to use for decades.
THE LONG TERM PERSPECTIVE
with timeless, durable, functional design
with timeless, durable, functional design
The outdoors offers an immense range of activities and experiences that can all be appreciated more with the right clothing and equipment. Here at Fjällräven we believe in timeless, durable and functional design, creating products that work perfectly, last for decades and stay unaffected by passing trends. As a result, many of our present-day products look almost the same as their original design dating as far back as 1968.
Still top sellers today
we are fjällräven
Proudly developing clothing and equipment made for a lifetime of use..

walk with us
Heard about Fjällräven Classic? It is our yearly multi-day trekking event hosted in 5 countries (so far) where anyone, reardless of previous experience, is welcome to join in. To learn, to experience and - we hope – to pass the knowledge on to family and friends.
Three friends, first time.
Watch Zebastian, Evelina and Johan as they embark on their first multi-day trek with Fjällräven Classic, on one of the world's most famous hiking trails: Kungsleden, Sweden.