Fully traceable down has been the reality at Fjällräven since 2014. With our Down Promise you can rest assured that when you purchase a down product from us no birds were harmed – this means no live plucking; we know exactly where the down comes from and that it’s of the highest quality. And because our down is a by-product of the food industry, we’re working to reduce waste too.
Through our Down Promise we’ve established a production chain with strict and repeated controls of all suppliers and sub-contractors. Today we have one of the outdoor industry’s most transparent down product chains and our Down Promise is currently regarded as the best in the industry by Four Paws. The birds’ wellbeing is our top priority, followed closely by the high quality of the down.
You can read more about how our Down Promise came about on our blog, The Foxtrail.