Another big reason for putting wool high on our list is that we are able to source it sustainably and ethically. At the moment we use almost only three types of wool: Regenerative, traceable wool, recycled wool and recovered wool.
Regenerative, traceable wool
From wool growers and farmers in New Zealand that not only hold the highest standards when it comes to animal welfare, environmental sustainability and wool quality but also apply a regenerative approach to their practices. This means working to increase biodiversity, improving the soil health and water cycle, and enhancing the ecosystems.
A by-product of the meat industry that is collected from Swedish sheep farms, mainly on the island of Gotland, where the yearly shearing of sheep creates approximately 100 tons of wool. Until recently, that wool has been regarded as waste, since it doesn't have the same fine fibers as the wool from wool-producing farms. Although it is coarser, it still has the same properties that make wool such a great material.
Cutting spill from wool garment producers and worn out recycled garments. It’s Washed, sorted by colour, shredded and spun into new yarns.