Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

This is what we do:

  • Develop functional, durable and timeless outdoor gear
  • Act responsibly towards nature, animals and people
  • Inspire and develop interest in outdoor life

“We’ve been trekking for more than 50 years; I hope we never get there.”
Hands holding fresh picked blueberries

Our Mission

Who we are, where we come from and where we’re going.

Read our mission
Historic photo of family camping

Our Timeline

Our on-going journey of self-improvement.

Learn our history
Three people hiking in front of large mountain

Press Room

Find all our latest news and happenings.

Go to press room

The Arctic Fox Trust

Supporting projects that put nature first.

Closeup of knit white sweater

Our Materials

Functional, durable, timeless and created on nature’s terms.

Learn more
Two people in a vehicle laughing. Man closing a Bergstagen backpack.


Come and join our nature-loving team.

See all open vacancies