Timeless design lasts longer.
It seems counterintuitive, but we know we have achieved our goals when we see Fjällräven products being used after years. Or even decades. Like a Kånken from 1979 still going strong. Because that is exactly how Fjällräven products are designed to be used. Including our shoulder bags.
The two main areas we focus on when we develop shoulder bags for collections like Kånken and Vardag are durability and timelessness. For example, our shoulder bags are made from hardwearing materials like 100% recycled nylon and G-1000 HeavyDuty Eco, which will easily withstand everyday use. Designers also create bags that have clean lines and classic forms to ensure a contemporary look no matter how many decades you wear them.
When we succeed, not only do our messenger bags, tote bags and duffel bags stand up to the rigors of daily wear year after year, but they also gain “emotional longevity”. That means you will want to use these bags for a long time. And the longer you use them, the more you are helping reduce your environmental impact by not buying a new one.