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It all started with a backpack
Since 1960, nature's been in our DNAFjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
Step into spring
Jackets made to last
The right trousers make all the difference
Our expert tips for the outdoors