WOOL KNOWS BEST

At home in the outdoors


Functional by nature

Let’s face it humans. When it comes to creating raw materials for functional outdoor use, sheep are better than us. By simply hanging around in the outdoors for at least 10 000 years (according to archaeological finds), they have managed to evolve a raw material that has so many functional advantages that it leaves other raw materials in the dust. Wool's multifunctional properties puts it high on our list of focus areas when developing reliable clothes and equipment.

Warm in cold weather


Wool is a great insulator due to the naturally elastic and bendy fibers that trap air very well. The fibers also have low heat conductivity and don't pull heat the from your body, so when it's cold outside, the heat stays inside. Wool is also naturally hydrophobic and therefore sheds water. These are properties that we make good use of in our jackets.

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Cool in warm weather


The cell of a wool fiber is able to store moisture, entering the cell through the cell membrane as vapor. When you work up a sweat, the moisture closest to the skin is taken into the wool fiber cells, while your body heat then causes the moisture to evaporate on the outside of the garment. This creates a cooling effect and makes thin wool garments remarkably comfortable in warm conditions.

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Durable yet soft to the touch

Because of wool's natural elasticity, the fibers can bend approximately 20 000 times before they break. This not only makes wool surprisingly tough and abrasion resistant compared to other materials, but also feels soft against the skin. These features are a welcome combination when it comes to knitted sweaters and other mid layers.

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Transports moisture away

As we said earlier, the cell membranes in each wool fiber is able to absorb moisture in the form of vapour. When you're warm or sweaty, that moisture is absorbed by the cells closest to your skin and 'transported' to the outside of the garment (thanks to your body heat) where it evaporates. Since the moisture is absorbed into the actual fiber, it is no longer in contact with the skin which is kept dry. This leads to more overall comfort, especially when you are active.

Odour resistant


Odour is caused by bacteria and bacteria needs water and oxygen to grow. Because the wool fibers are able to store moisture inside their cells, that moisture is in a 'closed system' and not in contact with oxygen. Also, wool fibers have an uneven surface while bacteria favors smooth surfaces. Therefore wool garments can be worn more times before they need to be washed and are perfect for base layers.


Wool products

Men


Women


Sustainably and ethically sourced
Another big reason for putting wool high on our list is that we are able to source it sustainably and ethically. At the moment we use almost only three types of wool: Regenerative, traceable wool, recycled wool and recovered wool.



Regenerative, traceable wool

 
From wool growers and farmers in New Zealand that not only hold the highest standards when it comes to animal welfare, environmental sustainability and wool quality but also apply a regenerative approach to their practices. This means working to increase biodiversity, improving the soil health and water cycle, and enhancing the ecosystems.


Recovered wool

 
A by-product of the meat industry that is collected from Swedish sheep farms, mainly on the island of Gotland, where the yearly shearing of sheep creates approximately 100 tons of wool. Until recently, that wool has been regarded as waste, since it doesn't have the same fine fibers as the wool from wool-producing farms. Although it is coarser, it still has the same properties that make wool such a great material.


Recycled wool

 
Cutting spill from wool garment producers and worn out recycled garments. It’s Washed, sorted by colour, shredded and spun into new yarns.