WOOL KNOWS BEST

At home in the outdoors

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Functional by nature

Let’s face it humans. When it comes to creating raw materials for functional outdoor use, sheep are better than us. By simply hanging around in the outdoors for at least 10 000 years (according to archaeological finds), they have managed to evolve a raw material that has so many functional advantages that it leaves other raw materials in the dust. Wool's multifunctional properties puts it high on our list of focus areas when developing reliable clothes and equipment.

Warm in cold weather


Wool is a great insulator due to the naturally elastic and bendy fibers that trap air very well. The fibers also have low heat conductivity and don't pull heat the from your body, so when it's cold outside, the heat stays inside. Wool is also naturally hydrophobic and therefore sheds water. These are properties that we make good use of in our jackets.

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Cool in warm weather


The cell of a wool fiber is able to store moisture, entering the cell through the cell membrane as vapor. When you work up a sweat, the moisture closest to the skin is taken into the wool fiber cells, while your body heat then causes the moisture to evaporate on the outside of the garment. This creates a cooling effect and makes thin wool garments remarkably comfortable in warm conditions.

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Durable yet soft to the touch

Because of wool's natural elasticity, the fibers can bend approximately 20 000 times before they break. This not only makes wool surprisingly tough and abrasion resistant compared to other materials, but also feels soft against the skin. These features are a welcome combination when it comes to knitted sweaters and other mid layers.

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Transports moisture away

As we said earlier, the cell membranes in each wool fiber is able to absorb moisture in the form of vapour. When you're warm or sweaty, that moisture is absorbed by the cells closest to your skin and 'transported' to the outside of the garment (thanks to your body heat) where it evaporates. Since the moisture is absorbed into the actual fiber, it is no longer in contact with the skin which is kept dry. This leads to more overall comfort, especially when you are active.

Odour resistant


Odour is caused by bacteria and bacteria needs water and oxygen to grow. Because the wool fibers are able to store moisture inside their cells, that moisture is in a 'closed system' and not in contact with oxygen. Also, wool fibers have an uneven surface while bacteria favors smooth surfaces. Therefore wool garments can be worn more times before they need to be washed and are perfect for base layers.

Wool products

Men

Out of Stock
Fjällräven Keb Wool Padded Jacket M Men’s Trekking jackets Green Main Front 56489
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Fjällräven Keb Wool Padded Jacket M Men’s Trekking jackets Brown Main Front 42987
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Fjällräven Keb Wool Padded Jacket M Men’s Trekking jackets Black Main Front 42989
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Fjällräven Keb Wool Padded Jacket M Men’s Trekking jackets Blue Main Front 65485

Keb Wool Padded Jacket M

£295.00
Fjällräven Övik Roller Neck Sweater M Men’s Sweaters & knitwear Grey Main Front 65541 Fjällräven Övik Roller Neck Sweater M Men’s Sweaters & knitwear White Main Front 56534 Main Front 56535 Fjällräven Övik Roller Neck Sweater M Men’s Sweaters & knitwear Dark green, Green Main Front 56536

Övik Roller Neck Sweater M

£195.00
Fjällräven Canada Shirt M Men’s Shirts Brown, Green, Orange Main Front 42550 Fjällräven Canada Shirt M Men’s Shirts Red Main Front 21380 Fjällräven Canada Shirt M Men’s Shirts Black Main Front 21384 Fjällräven Canada Shirt M Men’s Shirts Brown, Blue Main Front 31163 Fjällräven Canada Shirt M Men’s Shirts Green Main Front 65650

Canada Shirt M

£175.00
Fjällräven Övik Zip Cardigan Knit M Men’s Sweaters & knitwear Grey Main Front 56540 Fjällräven Övik Zip Cardigan Knit M Men’s Sweaters & knitwear Blue Main Front 56541 Fjällräven Övik Zip Cardigan Knit M Men’s Sweaters & knitwear Dark green, Green Main Front 56542

Övik Zip Cardigan Knit M

£250.00
Fjällräven Övik Knit Sweater M Men’s Sweaters & knitwear Grey Main Front 56524 Fjällräven Övik Knit Sweater M Men’s Sweaters & knitwear Blue Main Front 31308 Fjällräven Övik Knit Sweater M Men’s Sweaters & knitwear Black, Brown Main Front 56526 Fjällräven Övik Knit Sweater M Men’s Sweaters & knitwear Dark green, Green Main Front 56527 Fjällräven Övik Knit Sweater M Men’s Sweaters & knitwear Blue Main Front 65823

Övik Knit Sweater M

£185.00
Fjällräven Övik Wool Padded Jacket M Men’s Outdoor jackets Dark green, Green Main Front 48083 Fjällräven Övik Wool Padded Jacket M Men’s Outdoor jackets Blue Main Front 48081 Fjällräven Övik Wool Padded Jacket M Men’s Outdoor jackets Black Main Front 48079

Övik Wool Padded Jacket M

£385.00
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Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Blue Main Front 56277
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Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Yellow Main Front 38042
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Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Red Main Front 38044
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Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Black Main Front 38046
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Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Blue Main Front 38048
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Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Green Main Front 44415

1960 Logo Hat

£60.00
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Fjällräven Canada Shirt Solid M Men’s Shirts Grey Main Front 48137

Canada Shirt Solid M

£160.00
Fjällräven Singi Wool Padded Parka M Men’s Parkas Blue Main Front 31334 Fjällräven Singi Wool Padded Parka M Men’s Parkas Black Main Front 19571 Fjällräven Singi Wool Padded Parka M Parkas Dark green, Green Men’s

Singi Wool Padded Parka M

£500.00
Fjällräven Lada Round-neck Sweater M Men’s Sweaters & knitwear Main Front 56498 Fjällräven Lada Round-neck Sweater M Men’s Sweaters & knitwear Grey Main Front 48116 Fjällräven Lada Round-neck Sweater M Men’s Sweaters & knitwear Black Main Front 43010 Fjällräven Lada Round-neck Sweater M Men’s Sweaters & knitwear Brown, Yellow Main Front 65491

Lada Round-neck Sweater M

£185.00
Fjällräven Classic Knit Hat Unisex Caps, hats & beanies Green Main Front 56326 Fjällräven Classic Knit Hat Unisex Caps, hats & beanies Blue Main Front 38155 Fjällräven Classic Knit Hat Unisex Caps, hats & beanies Yellow, Orange Main Front 18985 Fjällräven Classic Knit Hat Unisex Caps, hats & beanies Purple, Red Main Front 18986 Fjällräven Classic Knit Hat Unisex Caps, hats & beanies Grey Main Front 48301 Fjällräven Classic Knit Hat Unisex Caps, hats & beanies Black Main Front 48305

Classic Knit Hat

£40.00
Fjällräven Övik Round-neck Sweater M Men’s Sweaters & knitwear Dark green, Green Main Front 31117 Fjällräven Övik Round-neck Sweater M Men’s Sweaters & knitwear Grey Main Front 34060 Fjällräven Övik Round-neck Sweater M Men’s Sweaters & knitwear Grey Main Front 30109 Fjällräven Övik Round-neck Sweater M Men’s Sweaters & knitwear Blue Main Front 30111

Övik Round-neck Sweater M

£170.00

Women

Fjällräven Övik Knit Sweater W Women’s Sweaters & knitwear Brown, Orange Main Front 56529 Fjällräven Övik Knit Sweater W Women’s Sweaters & knitwear Blue Main Front 31448 Fjällräven Övik Knit Sweater W Women’s Sweaters & knitwear Blue Main Front 31450 Fjällräven Övik Knit Sweater W Women’s Sweaters & knitwear Dark green, Green Main Front 16743 Fjällräven Övik Knit Sweater W Women’s Sweaters & knitwear Grey Main Front 16745 Fjällräven Övik Knit Sweater W Women’s Sweaters & knitwear White, Green, Beige Main Front 16746

Övik Knit Sweater W

£185.00
Fjällräven Canada Shirt W Women’s Shirts Orange Main Front 65647 Fjällräven Canada Shirt W Women’s Shirts Red Main Front 16936 Fjällräven Canada Shirt W Women’s Shirts White, Grey Main Front 16939 Fjällräven Canada Shirt W Women’s Shirts Black, Blue Main Front 42556 Fjällräven Canada Shirt W Women’s Shirts Brown, Beige Main Front 56324 Fjällräven Canada Shirt W Women’s Shirts Green Main Front 65648

Canada Shirt W

£165.00
Fjällräven Övik Knit Roller Neck W Women’s Sweaters & knitwear White, Dark green, Green Main Front 56521 Fjällräven Övik Knit Roller Neck W Women’s Sweaters & knitwear Brown, Orange Main Front 56522 Fjällräven Övik Knit Roller Neck W Women’s Sweaters & knitwear Main Front 56523 Fjällräven Övik Knit Roller Neck W Women’s Sweaters & knitwear Green Main Front 65826

Övik Knit Roller Neck W

£195.00
Fjällräven Övik Cable Knit Roller Neck W Women’s Sweaters & knitwear Grey Main Front 65508 Fjällräven Övik Cable Knit Roller Neck W Women’s Sweaters & knitwear Grey Main Front 56508 Fjällräven Övik Cable Knit Roller Neck W Women’s Sweaters & knitwear White Main Front 56509 Fjällräven Övik Cable Knit Roller Neck W Women’s Sweaters & knitwear Blue Main Front 56510 Fjällräven Övik Cable Knit Roller Neck W Women’s Sweaters & knitwear Green Main Front 56511 Fjällräven Övik Cable Knit Roller Neck W Women’s Sweaters & knitwear Purple, Pink Main Front 65509

Övik Cable Knit Roller Neck W

£225.00
Fjällräven Snow Cardigan W Women’s Sweaters & knitwear Beige Main Front 65598 Fjällräven Snow Cardigan W Women’s Sweaters & knitwear Grey Main Front 28190 Snow Cardigan W Fjällräven Snow Cardigan W Women’s Sweaters & knitwear Dark green, Green Main Front 43141 Fjällräven Snow Cardigan W Women’s Sweaters & knitwear Brown Main Front 56576

Snow Cardigan W

£180.00
Fjällräven Övik Knit Cardigan W Women’s Sweaters & knitwear Pink, Red Main Front 48110 Fjällräven Övik Knit Cardigan W Women’s Sweaters & knitwear Blue Main Front 48113 Fjällräven Övik Knit Cardigan W Women’s Sweaters & knitwear White, Grey Main Front 56518 Fjällräven Övik Knit Cardigan W Women’s Sweaters & knitwear Brown, Orange Main Front 65832 Fjällräven Övik Knit Cardigan W Women’s Sweaters & knitwear Green Main Front 65833

Övik Knit Cardigan W

£185.00
Fjällräven Övik Knit Hat Unisex Caps, hats & beanies Green 65840 Fjällräven Övik Knit Hat Unisex Caps, hats & beanies Blue Main Front 16443 Fjällräven Övik Knit Hat Unisex Caps, hats & beanies Blue Main Front 31307 Fjällräven Övik Knit Hat Unisex Caps, hats & beanies Purple, Red Main Front 44442 Fjällräven Övik Knit Hat Unisex Caps, hats & beanies White Main Front 56520

Övik Knit Hat

£45.00
Fjällräven Singi Wool Padded Parka W Women’s Parkas Black Main Front 15920 Fjällräven Singi Wool Padded Parka W Women’s Parkas Dark green, Green Main Front 15921

Singi Wool Padded Parka W

£500.00
Out of Stock
Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Blue Main Front 56277
Out of Stock
Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Yellow Main Front 38042
Out of Stock
Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Red Main Front 38044
Out of Stock
Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Black Main Front 38046
Out of Stock
Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Blue Main Front 38048
Out of Stock
Fjällräven 1960 Logo Hat Unisex Caps, hats & beanies Green Main Front 44415

1960 Logo Hat

£60.00
Fjällräven 1960 Logo Headband Unisex Caps, hats & beanies Blue Main Front 56290 Fjällräven 1960 Logo Headband Unisex Caps, hats & beanies Red Main Front 56289 Fjällräven 1960 Logo Headband Unisex Caps, hats & beanies Yellow Main Front 56288 Fjällräven 1960 Logo Headband Unisex Caps, hats & beanies Black Main Front 56291 Fjällräven 1960 Logo Headband Unisex Caps, hats & beanies Blue Main Front 56292

1960 Logo Headband

£40.00

Sustainably and ethically sourced

Another big reason for putting wool high on our list is that we are able to source it sustainably and ethically. At the moment we use almost only three types of wool: Regenerative, traceable wool, recycled wool and recovered wool.



Regenerative, traceable wool

 
From wool growers and farmers in New Zealand that not only hold the highest standards when it comes to animal welfare, environmental sustainability and wool quality but also apply a regenerative approach to their practices. This means working to increase biodiversity, improving the soil health and water cycle, and enhancing the ecosystems.


Recovered wool

 
A by-product of the meat industry that is collected from Swedish sheep farms, mainly on the island of Gotland, where the yearly shearing of sheep creates approximately 100 tons of wool. Until recently, that wool has been regarded as waste, since it doesn't have the same fine fibers as the wool from wool-producing farms. Although it is coarser, it still has the same properties that make wool such a great material.


Recycled wool

 
Cutting spill from wool garment producers and worn out recycled garments. It’s Washed, sorted by colour, shredded and spun into new yarns.