COLORADO NOTICE FOR DISCLOSURES FOR COLORADO RESIDENTS

Last Updated: September 2023

This privacy notice for Colorado residents (the “CO Privacy Notice”) supplements the information contained in the Fjällräven Privacy Notice and applies solely to all visitors, users, and others who reside in the State of Colorado (“consumers” or “you”). We adopt this CO Privacy Notice in accordance with applicable Colorado law, including the Colorado Privacy Act, as amended from time to time (hereinafter “CPA”). Any terms defined in the CPA have the same meaning when used in this CO Privacy Notice. Any other capitalized but undefined terms shall have the meanings set forth in the Privacy Notice.

Please note that, as used in this CO Privacy Notice, “Personal Data” means information that is linked or reasonably linkable to an identified or identifiable individual. Personal Data does not include de-identified data, publicly available information, or data outside the scope of the CPA.

 

Use the links below to toggle to each section.

Contents

SECTION 1 -  Collection and Use of Personal Data

SECTION 2 -  Disclosure of Information

SECTION 3 -  Sale or Use of Information for Targeted Advertising

SECTION 4 -  Rights and Choices of Colorado Residents

SECTION 5 -  Exercising Your Rights

SECTION 6 -  Changes to Our CO Privacy Notice

SECTION 7 -  Contact Information

 

SECTION 1 - Collection and Use of Personal Data

We have collected the following categories of Personal Data from our consumers within the last 12 months and will continue to collect such information in the future:

Information Collected

Examples

Use

Contact Information

Real name, postal address, internet protocol address, email address.

To maintain the Site;

To provide services and products to consumers

Ordering Information

Records of products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies.

To maintain the Site;

To provide services and products to consumers

Preferences / Demographic Information

Clothing preferences (including potentially gender, sex, etc.).

To provide services and products to consumers

Payment and Financial Details

Credit card number, debit card number, or any other financial information.

To maintain the Site;

To provide services and products to consumers

Login Information

Username and password.

To maintain the Site;

To provide services and products to consumers

Non-Personal Information/Automated Information

Browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement.

To provide services and products to consumers

 

SECTION 2 - Disclosure of Information

We may disclose your Personal Data to third parties, including analytics companies, payment processors, and hosting providers.  Please refer to the Privacy Notice for more information how we disclose your Personal Data to third parties. 

SECTION 3 - Sale or Use of Information for Targeted Advertising

Our use of automated tracking technologies may be considered a sale or targeted advertising under the CPA.  Please refer to the Privacy Notice for more information on automated tracking technologies.

The categories of Personal Data disclosed that may be considered a sale or targeted advertising include:  contact information, ordering information, delivery information, demographic information, and non-personal information/automated information.

The categories of third parties to whom Personal Data was disclosed that may be considered a sale or sharing include:  advertisers, marketers, and analytics providers.

SECTION 4 - Rights and Choices of Colorado Residents

The CPA also provides Colorado residents with specific rights regarding their Personal Data.  This section describes the rights of Colorado residents under the CPA and explains how to exercise those rights.  Certain requirements must be met for a Colorado resident to exercise their rights, see Exercising Rights below for more information on what requirements must be met and how to exercise said rights.

Consent.

Conflict of Consent

.

If you opt out through a preference signal and such signal conflicts with your existing consent/preference given to us or is in conflict with your voluntary participation in our loyalty program or similar, we will comply with the opt-out preference signal.  Notwithstanding the foregoing, we may contact you to notify you of the conflict and give you the choice to confirm your preference as it relates to the existing consent.

Revocation

.

If you would like to revoke our right to process your data after you consented, you may email us at help@fjallraven.co or call us at 855-996-3746 to revoke your consent.  We will comply with your request as soon as practical.

Opt-Out Rights.

Targeted Advertising

.

If you would like to opt out of this advertising you may click “Do Not Sell Or Share My Personal Information” (also found at the bottom of the page), or you email us at help@fjallraven.com. 

Sale of Your Information

.

We may exchange your Personal Data for monetary or other valuable consideration which may be defined as a “sale” under the CPA.  If you would like to opt out of the sale of your Personal Data, you may click “Do Not Sell Or Share My Personal Information” (also found at the bottom of the page), or you email us at help@fjallraven.com. 

Access Rights.

Colorado residents have the right to request that we disclose certain information to you about our collection and use of your Personal Data.  You may request the following:

  • confirmation whether or not we are processing your Personal Data;
  • access your Personal Data that we process.

Once we receive and verify the consumer request (see Exercising Rights), we will provide confirmation/access to the applicable Personal Data.  Please also see Data Portability Rights for how we may provide information. 

Data Correction Rights

.

Colorado residents have the right to request that we correct inaccuracies in their Personal Data, considering the nature of the Personal Data and the purposes of the processing of the Personal Data.  Once we receive and confirm a consumer request, we will use commercially reasonable efforts to correct the inaccurate Personal Data.

Deletion Rights

.

Colorado residents have the right to request that we delete any of their Personal Data that we collect from or obtain about Colorado residents, subject to certain exceptions.  Once we receive and verify the consumer request, we will delete (and direct our processor to return or delete) their Personal Data from our records.

Data Portability Rights

.

Colorado residents have a right to request that we provide a portable copy of the Personal Data that the Colorado consumer previously provided to us.  Once we receive and confirm a consumer request, we will provide a copy of your Personal Data, to the extent reasonably and technically feasible, in a readily useable format to transmit the data to another business.

SECTION 5 - Exercising Your Rights

Only a Colorado resident (or to exercise an opt-out right, their authorized agent) may make a verifiable consumer request related to their Personal Data.  A Colorado resident may also make a verifiable consumer request on behalf of their minor child or in the case of a guardianship or similar; the guardian may exercise such rights on a Colorado resident’s behalf.  The verifiable consumer request must:

  • provide sufficient information that allows us to reasonably verify that the Colorado resident is the person about whom we collected Personal Data or identify an authorized agent and verify that the authorized agent has the authority to submit a request on behalf of a Colorado resident.
  • describe the request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Each, individually and collectively, are referred to as a “consumer request.”

Once we receive a consumer request, we will take commercially reasonable actions to authenticate the identity of the person exercising the request, taking into account the data rights you want to exercise, the type of Personal Data involved, and the level of possible harm that improper access or use could cause to you.  To do so, we will compare any such identification information you have provided against data we hold about you.

We cannot respond to your request or provide a Colorado resident with Personal Data if we cannot verify their identity or authority to make the request and cannot confirm the Personal Data relates to that Colorado resident.

Making a verifiable consumer request does not require a Colorado resident to create an account with us, but we may require authentication of the consumer that is reasonable considering the nature of the Personal Data requested.

To exercise the rights described above, please submit a verifiable consumer request to us by:

  • calling us at (855) 996-3746;
  • emailing us at help@fjallraven.us; or
  • submitting a request by mail to:

Fjällräven USA

Attn: Privacy Compliance Officer

1795 Dogwood St.

Louisville, CO 80027

Initial Request Format and Timing

.

We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (for a maximum total of 90 days), we will notify the Colorado resident within 45 days of receiving the initial request that we require more time and will provide a reason for the delay.  Any disclosures we provide will only cover the 12‑month period preceding the receipt of a verifiable consumer request. 

We do not charge a fee to process or respond to a Colorado resident’s consumer request unless the request is made more than once in a 12‑month period.  If we determine that the request warrants a fee, we will tell the Colorado resident why we made that decision and provide you with a cost estimate before completing the request.

If we determine that we will not act on a request, we will provide a response to you that includes the basis of our reasoning.  If the reasoning is our inability to authenticate the request, we will explain the efforts we took to authenticate the request and why we were unable to do so.

Appeals Response Format and Timing

.

If we decide that we cannot comply with a Colorado resident’s initial request, that Colorado resident has a right to appeal our decision.  Any appeal should be sent to the place where the initial request was sent (see Exercising Rights).  The appeal should clearly indicate that it is an appeal of an initial request and should include the initial request along with our response explaining why we cannot comply with the request.  We will review the appeal and provide a response within 45 days of receipt of the appeal.  If we required more time (for a maximum total of 105 days), we will notify the Colorado resident within 45 days of receipt of the appeal that we require more time and will provide a reason for the delay.  Once we respond, we will inform the Colorado resident of any action taken or not taken along with an explanation of the reason in support of the response.  If we cannot comply with a request after an appeal is made, Colorado residents may submit a complaint to the Colorado Attorney General, which can be found here.

SECTION 6 - Changes to Our CO Privacy Notice

From time to time, we may update this CO Privacy Notice.  If our information practices change at some time in the future, we will notify you of these changes, and we will only use data collected from the time of the notice change forward for these new or different purposes.  In the event we make a material change to how we use your Personal Data, we will provide you with an opportunity to opt out of such new or different use.  The date this CO Privacy Notice was last revised is at the top of this page.  You are responsible for periodically reviewing the Offerings and this CO Privacy Notice to check for any updates or changes.

SECTION 7 - Contact Information

If you have any questions or comments about this notice, the ways in which Fjällräven collects and uses your information described here and in the Privacy Notice and your choices and rights regarding such use, or wish to exercise your rights under Colorado law, please do not hesitate to email our Privacy Compliance Officer at help@fjallraven.us or by mail at:

Fjällräven USA

Attn: Privacy Compliance Officer

1795 Dogwood St.

Louisville, CO 80027